There are certain small gestures that reaffirm one's faith in commercial nature.
Lady Magnon wears contact lenses, and she buys her cleaning liquids online.
They always arrive with a tiny 10g pack of Jelly Bears tucked into the box.
As Lady M is not keen on such things, she always passes the little packets to me.
She has remained faithful to the same suppliers for many years. I suspect it's not only because their product is good, and the right price, but also because they give her a tiny present every time she buys more.
A clever commercial gesture, that is much appreciated.
N.B. The Spanish 'Ositos de Oro' translates as Golden Bears, but, in fact, some are red, and others are green! Hmmm.