I recently noticed that the contents of my Bovril jar were becoming dangerously low. So onto my shopping list it went.
At the store I couldn't find it anywhere, but another product was shouting 'Buy me, Buy me!' so loudly that I was compelled to pop a jar into my trolly.
I have only once before bought a jar of Vegemite, and I didn't like it. It tasted like a poor imitation of Marmite mixed with mud, and I found its texture more suited to furniture DIY than the breakfast table.
However, this time I rather liked it. The muddiness seems to have mostly gone, and I now quite like the thick, wood-filler, paste-like texture.
Like most people of my age (and younger) I was brought-up on Marmite and Bovril, they were the stand-by toppings for toast at any time of day.
Just in case you are unaware, both are very salty; Marmite being a Yeast bi-product (from the brewing industry), and Bovril being 'allegedly' made from Beef. Both are strong tasting and are very much an acquired taste; preferably from a very young age.
Marmite is a 'must' in most UK households; there's always a jar somewhere even if its sell-by date was 1987. Bovril is a lot less popular than it used to be, probably on account of the BSE (Mad Cow Disease) outbreak back in the late 1980's. This probably accounts for its absence on the shelves at Sainsbury's (unless it was hidden somewhere).
Vegemite is, like Marmite, a Yeast product, and is also a bi-product of the brewing industry. Marmite is English, and Vegemite is Australian. Marmite dates from 1902, and Vegemite from 1923. They have been global rivals ever since. Most Brits would only ever eat Marmite, whereas the Aussies would only eat Vegemite.
So, how do they compare? Bovril is runny, like runny Honey, and tastes a bit like burned salty Beef. Marmite is firmer and tastes mostly of salt. And Vegemite has the texture of Peanut Butter, and DOES still taste a little bit muddy.
Verdict. Bovril 5/10. Vegemite 6/10. Marmite 8/10.