This, above, is what the UK's daily televised COVID-19 briefings look like. Dominic Raab is standing-in for the recovering Boris.
I'm not here to analyse the content of Raab's words, but simply to look at the theatre.
I have never before seen British politicians addressing the nation in front of two flags. I associate this type of window-dressing with 'Judge Judy', or more nationalistic countries such as France or the USA, where flags are draped over everything imaginable; whenever possible.
So, why has the UK suddenly changed her attitude? Are they trying to imitate the USA?
Also that dreadful sign in front of the podium reminds me of something you'd find on the back of a lorry, saying 'Wide Load', or 'Motorway Services'. I can appreciate the message, but the medium is a bit tacky. It is perfectly acceptable as a warning behind a pantechnicon, but not in an elegant political drawing room.
The broadcast comes from within No 10 Downing Street, where one can see the beautiful wood panelling in the background. Does one really need all that glitz to accompany a public message? I though we Brits were above that!
I should add that I am not against the patriotic raising of flags for great events, such as World Cup finals, winning wars in the South Atlantic, or Her Majesty's birthday.
I shall be having a word with Boris.