Sunday, 14 December 2025

Al-d Advert (Parody) - Britain’s Cheapest Chaos


I promised myself that I would re-visit the new Aldi store that has recently appeared en route to my usual weekly shopping destination of Sainsbury's in Hove.

I did visit once before, but only very briefly, and I wanted to make a more 'detailed investigation'. I don't wish to ignore it without having seen what's on offer.


I got there early; just after opening time. A lot of the shelves were empty, so I began to peruse the aisles; ignoring my strictly detailed shopping list.

It's a strange set-up. They have most things inside cooled cabinets, and a 'Middle Aisle' with all sorts of 'bargains' that you don't want, which apparently change from week to week. Mostly cheap rubbish.

I bought more of the Australian wine that I'd bought previously, they didn't have any Caulis, but I did buy some nice looking Medjool Dates; I haven't tasted one yet, but they are favourites and I'm sure they'll be delicious. I'm still a little dubious about the quality of many items.


At the checkout there was no-one at the only aisle that said 'open'. I had to hail someone who looked as if he worked there. He didn't speak much English, but pointed us to a different row. We all moved and were seen-to. Not very impressed!

I don't think I shall visit again. Verdict: a generous 3/10


6 comments:

  1. Aldi/Lidl are both both okay and similar. The veg is cheap but doesn't keep well. Dairy products seem fine to me I can't comment on the wine as I'm teetotal. They are what they are, funnily in Germany they are totally different and much better.
    I use Sainsbury as they are the closest. The only supermarket I avoid are the Co-Op as they seem much like the German pair but with Waitrose prices.

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    Replies
    1. I shall stick with Sainsbury and Waitrose. I didn't see any advantage with Aldi, other than maybe a few pence cheaper; but I'm not really bothered about that.

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  2. Your Aldi seems to be like they were in Germany in the 1970ies. I have been told that nowadays they are much nicer and have better quality food and especially non-food (the things in the middle aisle). I used to buy some cheap basics there, but since we are only two persons now, I buy most fresh food at the weekly market and the rest in our nearest Rewe. There are no really upmarket chains in Germany, I would like to do some shopping there.
    Hilde in Germany

    ReplyDelete
    Replies
    1. 'Upmarket' doesn't always mean better; usually it means more expensive. However, Waitrose does have certain things that others don't, and I'm prepared to pay a few pence more.

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  3. We shop at our local Lidl's and find their quality, especially on the meats to be brilliant.

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    Replies
    1. I haven't dared try Aldi's meats yet, although I do have an Aldi free-range frozen goose in the freezer, which I'm certain will be fabulous.

      Delete

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