Amongst Lady Magnon's Christmas presents, I usually add a year's subscription to one of her favourite magazines. Typically Elle Deco, Paris Match, or Elle à Table.
Some years back, I noticed in one of her mags an advert for a wine appreciation club called 'Expert Club'. After enlisting they would send you a free gift, then later inform you of their special offers of 'fine wines'; there was no obligation to buy anything. I happily subscribed.
They sent me the above Waiter's Friend as my free gift. I always prefer to use these rather than the standard corkscrews, and this particular one is of extremely good design and quality.
I believe the 'Expert Club' soon went bust (the name was later used by supermarket chain Intermarché), but I still regularly use my free gift. Who ever thought of sending out such 'freebies' by post must have made a very poor financial calculation.
There may be no such thing as a free lunch, but free corkscrews; yes! I can't think of any other free gift I've received that was nearly as good.