Scotland used to attract visitors from the world over with their catchy slogan 'SCOTLAND, THE BEST LITTLE COUNTRY IN THE WORLD'.
However, some bright McSpark decided to find a new snappier slogan, more suited to the 21st C.
The appropriate Scottish government department allotted £125,000 (some say more) to find something really punchy; and the search was on!
New slogans came from all quarters, but one stood out from all the others; and here is the winner!
'WELCOME TO SCOTLAND' Which came from Scotland's renowned 'Leith Agency'. It now greets arrivals in airports, etc, throughout Scotland.
Good isn't it. Give that man a McKnighthood.
What a laugh. Someone taking the piss got a nice little nest egg.
ReplyDeleteI'm just amazed that I didn't think of it myself!
DeleteIt's much the same as the wasteful surveys which results tell us what we have known for years.
ReplyDeleteThis one is a classic.
DeleteGood innit?
ReplyDeleteYup!
DeleteThat's astonishing! Some ad people are so creative - thinking outside the box. Who would have ever thought of "Welcome to Scotland"? Pure genius!
ReplyDeleteMy thought exactly. Brilliant, and worth every penny!
DeleteJust what Albert Finney says to the bad guy in James Bond's Skyfall , before he shoots him. Best line in the film. haha.
ReplyDeleteHe was obviously before his time!
DeleteA nice story….unfortunately mostly inaccurate and extremely dated.
ReplyDeleteTiny details do vary, but the essence is correct.
DeleteActually not. The change was 18 years ago. No money was spent in the new slogan. The £125,000 was for new signage etc. More than tiny details in my view.
DeleteYou'd have to argue that with every report I've read.
DeleteJust because you have read a report doesn’t make it true Cro. Fact check
DeleteThe Commonwealth of Massachusetts is in the process of choosing a new motto and redesigning its flag... Sad, so sad.
ReplyDeleteWhy can't people just leave things alone.
DeleteWe had a great time in Scotland last spring, I would go back anytime.
ReplyDeleteI've only been a few times, but I always enjoyed it.
DeleteAnd what did that little bit of genius cost?
ReplyDeleteSome say as little as £125,000, others say £150,000. Take your choice!
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