Like most people, I just feel better with a bit of tan on my otherwise pale and pasty post-winter body. My problem is that I cannot stand the idea of sitting around sun-bathing; or, even worse, smothering myself with oil.
There is no question in my mind that the easiest way to become the next multi multi billionaire is to invent a tanning pill. Many years ago such a pill DID exist, but the 'tan' was more orange than sienna, and its success was short-lived.
The first person to invent a pill that gives a natural looking all-over tan will make a FORTUNE. Why has this not happened? Surely it can't be that difficult to develop.
